A different view about UI/ UX

Recently I am taking an MOOC course about Interaction design by University of California-SanDiego. It’s a specialization which comprises of 7 different small courses, each last for a month or so, and the best part is it’s self-paced, which means you can complete it whenever you want. You can drag it for entire month, 3 months or completed it in a super short period of time – it’s up to you. I completed the first course named Human-centered design within one day, and take the next 5 days to digest all the knowledge slowly. Each of us have our own way to learn, so it doesn’t matter shit how you do it. As long as it serves your curiosity well, MOOC is born for that.

UI/UX is such a fancy term nowadays. Why? Because the letter “U” stands for User, and we are users. UI/UX designer was born to take care of users, or business customers, better. And if you just have a glimpse on the famous blogs, they all emphasize user experience, it seems like every design nowadays must care only about that one delicate thing: people and their impression of a product. All efforts are focused on how to fantasize, magnify that impression, or eliminate all the limitations that users might encounter.

Now the next plausible question would be: why do we need UI/UX? There will be 2 answers for it. The philanthropic one is because we want the world to be a better place, we want to improve people’s lives, we want to unlock people’s creativity through eliminating any obstacles. Everybody will cheer for that answer, for it truly contribute a positive change in our lives. But I’m not a politician to say those words. The truth about placing emphasis on human-centered designs lies in human’s key roles in the business. We buy, we spend, we work, we consume, all our activities can benefit a business, that’s why we matter. If a tree can do exactly like us, there will be a new role called Tree Interaction/ Tree Experience Designer.

Civilized users should learn to distinguish between a genuine product with a scam, and adjust their expectations to avoid dissatisfaction. Remember, business care the most about their balanced sheet, not you.